Ratatouille

Brad Bird - The Individual

Animator and director Brad Bird wrote and created three movies that demonstrate something strongly inherent to the American spirit and philosophy: the individual. 

Premiering with The Iron Giant in 1999, Bird went on to Pixar with The Incredibles in 2004 and most recently Ratatouille in 2007; to date, he’s directing Mission Impossible IV with Tom Cruise, his first live-action film endeavor, and another mark in his unique characteristics of a director capable of both animation and live-action projects. In a rare feat he’s created three commercially (nix The Iron Giant, perhaps) and critically successful films that are all entertaining and incredibly smart: likely a product of working on The Simpsons, Bird has always managed to evenly mix entertainment value with sharp writing studded with significantly darker and more mature themes. 

So what makes Bird so intriguing? It could be that he was a child prodigy, drawing and completing an astounding fifteen-minute animated at age thirteen over the course of two years; or at age fourteen, he was mentored by one of Disney’s legendary Nine Old Men, Milt Kahl; or possibly that upon receiving a scholarship from Disney to attend CalArts, he met and befriended John Lasseter at age twenty-one. Whatever it may be, there’s no denying that Bird adds distinct flourishes to each frame and cleverly mixes in more adult, darker thematics that are pervasive throughout his entire filmography thus far. Most notably, however, is his distinct emphasis on the exceptional individual, the one who’s abilities supersede everyone else around them, and how this exceptionalism can both be celebrated and deterred by the very people surrounding it. 

Arguably, Bird’s emphasis on the exceptional individual may be a result of his own childhood and the time period he grew up in; however, I’m not here to speculate how Mr. Bird got to where he is today, but what his films explore, and most interestingly why he is such a notable progressive within the realm of animation. 

Iron Giant, Loving Heart

You can learn this, Hogart. That I can do anything I want, whenever I want if I feel it’s in the people’s best interest.

With the debut of The Iron Giant, Brad Bird demonstrated something unusually characteristic of his writing and directing style that we can see with his two subsequent films. Traditionally animated, the film takes place in the Golden Fifties, where McCarthyistic sentiment just begins to take hold of public sentiment. While it is a classic boy-and-his-alien/mystical-friend parable, what sets The Iron Giant apart from the likes of E.T. is how much emphasis there is on the Iron Giant’s other wordily abilities, and how it’s (his?) abilities set off a chain of positive and negative reaction from the people within proximity. Hogarth, the boy who finds him, balances out the Giant’s presence with a positive presence who is astounded by the robot, while Kent Mansley, the U.S. Government agent, serves as the negative presence who considers the robot as a threat. 

The contrast between the boy Hogarth and the government official Mansley is a strong one to consider: here we have the young, free-spirited boy who emphasizes with a amnesiac robot with no friends, and is able to appreciate the giant’s abilities and personality; conversely, we have a promotion-interested government agent who acts antagonistically to the giant’s presence, simply because he is driven to become more acknowledged by the democracy he serves. To put it simply, we’ve got the young boy symbolic of individualism and the official symbolic of collectivism: Hogarth acts simply because he’s interested in the Giant as a individual, and Mansley acts harshly because he’s interested in recognition from the collective democracy. 

Mansley’s characterization differs from those of the government in E.T. because it’s clear he has ulterior motives that are in self-interest, while officials in E.T. acted because wanted to study (and dissect) an unknown alien life form. Both The Iron Giant and E.T. frame government officials in a unfavorable light, but The Iron Giant goes further to highlight individual corruption within a collective that invariably hired such individuals to represent the collective. In Mansley’s case, his M.O. is a parable for those who feel threatened by an entity greater than they are, and react by finding means to drag down such exceptionalism to the level of mundanity and commonness. 

An Incredible Ability

Right now, honey, the world just wants us to fit in, and to fit in, we gotta be like everyone else.

With The Incredibles in 2004, Bird again explored the motif of the government bogging down exceptional individuals, and more explicitly so. Early in the film, it’s clear that the government acts on behalf of popular sentiment, in which case it’s that supers are a “menace” to society and rather than using their superpowers for civil service, should live as indiscriminately, inconspicuously and unspectacularly as everyone else – like “normal people." 

Here, the antagonism is less the government and more the collectivist fervor that, perhaps out of jealousy, fear, or both, deems exceptionalism as a threat and not a celebratory feat. More explicit than The Iron Giant is the theme that to be forced into "normalcy” effectively destroys any sense of individualism or uniqueness, and is even cruel for the matter. We see Mr. Incredible/Bob Parr forced into a tiny grey cubicle, his giant physique barely allotting him elbow room as he works within the stifling confines of an insurance company. While his insatiable good conscious drives a persistent twitch for doing good (his clients know every single loophole within the bureaucracy we know as bullsh*t paperwork), Bob isn’t happy. Not one bit. 

And who could blame him? When you’re suddenly dragged, forced and stuffed into something artificially “normal,” it’s absolutely suffocating. You can’t breathe, think, live, and most importantly be yourself. It’s a cruel punishment, to feel smothered by what otherwise feels like an overwhelming mass of mediocrity that seems to find “new ways to celebrate mediocrity.”

Even worse is that Bob’s work superiors are not only unexceptional, but dishonest, petty, manipulative, and greedy – the very same characteristics he worked hard to curtail in his glory days. As many of us can attest to, there’s nothing worse than having an incompetent jackass of a boss looking over cubicle and giving you heads up about “fun tie fridays” then casually mentioning that you might want to consider getting a new shirt while you’re out getting a new tie (and I’m sure on more than one occasion we’ve all had the urge to chuck our jackass boss through a couple of walls and cubicles). His boss, however unlikable, shares the same exact mentality as the collective that put Bob and other supers into their current deteriorating state: be a nice cog that fits nicely into other cogs that make up a nice, working clock. 

Anyone Can Cook

Not everyone can become a great artist, but a great artist can come from anywhere.

Though Ratatouille wasn’t Bird’s original idea (that credit belongs to Jan Pinkava, director of the famous Pixar short Geri’s Game), his revision of Pinkava’s original story is in the very vein of his previous two movies. This time, the antagonistic element lies solely within the social structures developed and accepted by a specific culture, and how one unusual and uncannily skilled protagonist finds his way to overcoming such barriers. 

Remy, the rat with a nose for smell and taste, is the least likely chef and food enthusiast you could possibly imagine. But here he is, in the fur, and ready to rock and roll. Unfortunately, human perception of rats is unfavorable, and since he’s trying to become an exceptional chef by human standards well – seems like we’ve run into a problem now. 

The movie’s motto, anyone can cook, speaks volumes about exceptionalism coming from anywhere: not anyone can cook, but a great cook from come from anywhere – even a rat. Of course, it’s difficult to overcome and overlook presumptions and assumptions about social barriers and norms that otherwise block an unwitting talent from ever blooming to full potential, but nevertheless it takes a lot of courage to even acknowledge such a talent to begin with. 

Ratatouille’s ideological antagonism is less the collective and more about assumptions and views we may have regarding someone based off their background, race, upbringing (or in this case, species). It still celebrates the individual ability, but frames it so in a way that is less dismissive than The Incredibles and more about progressive open-mindedness and a dare to defend something novel, talented, and unusual. 

The Individual 


Like I said in the beginning, Bird’s driving thematic is the exceptional individual overcoming obstacles prevalent. Whether it be a corrupt government official or a illogically jealous and fearful community, or even the fact that you want to be an ace chef despite being non-human – well to hell with it all, we want these characters to rise above all!

This sentiment is all too familiar to Horatio Alger’s famous penny novels about poor souls pulling themselves up “by their own boot strings” to become rich and prosperous elites (notwithstanding the various barriers that barred about 99% of the population from ever achieving such a feat). Like Alger’s rags-to-riches stories, Bird’s ideological vein throughout his three movies rings and resonates so soundly with such an American dream, that the individual, through their own means, can overcome whatever barriers would otherwise shun those less capable or less exceptional of pursuing thus wise. 

In this sense, Brad Bird really does embody a distinctly American spirit, one that celebrates exceptionalism and individual achievement. While I don’t completely agree with this philosophy (I think there’s a value to the individual and the collective; to what degrees and variance I may elaborate on another day), I can understand where he’s coming from in this respect. 

To date, I think The Incredibles probably represents Bird the best, while Ratatouille highlights a more humane and optimistic sentiment. With his upcoming Mission Impossible IV, I look forward to seeing how Bird’s action direction in animation translates to live-action with Tom Cruise on board, and whether the qualities and limits of both animation and live-action will affect Bird’s directing abilities. For now, we’ll just have to see what he has up his sleeve, to wait and see what action-packed adventure Mr. Bird can savorily dish out for us next. 

I think I’m going to throw up too. I want to thank the Academy and my Jr. High guidance counselor. Where he said “what do you want to do with your life”. And I said “make movies.” And he said “what if there were no movies?” I said “I’ll make some.” We went on like this until we got sick of eachother. I realize that he gave me the best training for making films.


I want to thank my wife Liz and my kids. All the dreamers at Pixar and Disney….


And all the dreamers who are supporting a rat that dreams….

– Brad Bird at the 2008 Oscars

Pixar – Its Legacy and Current State

I’ve been observing Pixar since 1995 when they released their first full-length film, Toy Story. I remember staring in awe at the movie screen, amazed by the characters and colors and comedy-drama that was a seamless, nonstop adventure. It was unprecedented, seeing this computerized style of animation: I’d gotten so use to Disney traditions of cell shading and musical numbers that to seeing Woody and Buzz bicker like a old married couple was an a fresh breath of air into my world of movies. 

Fifteen years later and I’ve seen Pixar progress from a studio that once rented a small rented complex in Point Richmond with half-built cubicles to the sleek, Apple-esque building commissioned by none other than Steve Jobs. I’ve seen the studio transition from A Bug’s Life to Monster’s, Inc. and missed seeing Finding Nemo in theaters (one of my biggest regrets). I’ve seen them tread lighter tides  in Cars to darker ones in The Incredibles. I’ve read and seen how Pixar and Disney’s relation strained and reconciled after Eisner’s handling of the studio’s creative assets essentially violated the artist’s code of honor. I’ve seen Brad Bird and Michael Arndt and, more recently, Gary Rydstrom and Brenda Chapman, join the Pixar Brain Trust which includes John Lasseter, Bob Peterson, Lee Unkrich, Pete Docter, and my favorite of all Andrew Stanton. One of my best friend’s brother works there as a computer programmer, and she’s been able to tour the studio and attend the San Francisco premiere of Wall•E in 2008, which was arguably the height of Pixar’s Golden originals, the last of the stories the original brain trust of Stanton, Lasseter, Docter and the late Joe Ranft brainstormed in 1994 at Hidden City Cafe, Point Richmond. 

Since Wall•E I’ve begun to observe Pixar’s current progression – their projects, their business dealings, their press, their critical reception – and, based on blogs (primarily The Pixar Blog), newspaper articles and interviews of animators, directors, and producers, I’ve noticed something: it’s possible that Pixar might be in creative limbo post-Wall•E. 


By creative limbo, I’m not talking about mediocrity; I’m speaking specifically about how their stories are constructed and what they thematically explore. Wall•E, The Incredibles and Ratatouille arguably present some of the more mature and adult thematics than their counterparts, which are inevitably appealing to general movie goers for their childhood charm and loving craftsmanship. 

Now with their two recent releases post-Hidden Cafe meeting, Up last year and Toy Story 3 this year, I’m beginning to see a certain pattern in their storytelling:

  • Including Wall•E, Up and Toy Story 3 all present some serious thematics that are usually unexplored in stories that appeal to children (and in Pixar’s case, to adults as well). These themes include a dystopia resulting from destructive consumerism, the emotional pull of love and how death severs its reciprocation, and the difficulty of transitioning from an adolescent high schooler to a young college adult (as well as what it feels like to not change so much while everything else around changes – from the toys’ perspective, at least). 
  • To not distraught viewers too much, Pixar writers pad out a secondary story in conjunction with the main thematic. This secondary story is usually less serious, more fun and more adventure-oriented; in a sense, it’s “fluff,” but it’s so well done that for the most part people don’t really care. The best example would be the Sunnyside portion of Toy Story 3, where the secondary story revolved around Woody and the gang breaking out of the dystopian daycare. This secondary story is easily stand alone from the more emotional and overarching thematic, which is Andy’s transition period from teenage adolescence to college life, and how he, Woody and the toys cope with their memories of one another and how things have changed since then. 
  • However some viewers and critics have noted or been affected by the discrepancy in tone between the main thematics and secondary stories; for instance, Stephanie Zacharek disliked the second half of Wall•E because it was significantly less thematic and more “cartoon-y” than the first half; Roger Ebert felt that the toys in Toy Story 3 would be overwhelmingly traumatized by the ordeal they went through during the secondary story that was fleshed out during the middle arc; I personally think the opening of Up was pure brilliance, and right after the marriage montage ended the secondary story took over the rest of the movie, from the cute Korean-American kid Russell to dutiful Dug to Kevin the girl. 

Pixar’s writing team has demonstrated in their three most recent films a interesting pattern of narration. Like Disney’s The Lion King, these three films – Wall•E, Up, and Toy Story 3 – pushed into more mature realms than most other Pixar films. Now it could easily be said that Brad Bird’s The Incredibles and Ratatouille also explored more mature themes as well, but the difference is that Bird’s films are allegorical – the former on social acceptability (with a subtext about adultery that Bird copped out on at the end) and the latter on criticism – and are, in a sense, narratively, emotionally and thematically seamless, while these three more recent films are, to an extent, inconsistent regarding these three characteristics. Like The Lion King, which intensely hailed of Hamlet’s drama up until the point of Hakuna Matata, Wall•E, Up and Toy Story 3 begin digging into exceptionally difficult themes but shy away just enough to make room for a secondary story that invariably pulls audiences in, though to varying degrees. For instance: 

  • Wall•E suffers from the differing tone between the first and second of the film, the difference solely being location – abandoned earth during the first, the AXIOM during the second. The Simpson’s-esque slapstick humor of the AXIOM contrasted sharply with the quieter moments of Wall•E and EVE together on earth (though to be fair, it’s always funny to poke fun at OCD germaphobes). 
  • Up emotionally enraptures from its opening sequence until Eli’s death, which was one of the saddest death scenes I’ve seen in awhile. However, Carl’s road to emotional recovery is overshadowed by an adventure filled with cute (but alas, unnecessary) side characters that are cheerful and bubbly and everything the audience wants after something devastating. 
  • Toy Story 3 tackles some of the least explored and most difficult thematics – the transition from childhood, feeling significant even though things have changed, and holding onto the memories that bind us all. However, the middle arc – which is exciting, thrilling and hilarious – by virtue of its length, muffled out some of the weight and emotional complexity of the main thematic, leaving some viewers (most who were not familiar with or were never attached to the original two movies and characters) feeling emotionally hollow by the time the credits rolled. 

Make no mistake – in no way do I think any of these mentioned films are bad (in fact, Wall•E happens to be on my list of personal favorites). They are entertaining, smart, moving, and lovingly crafted, which is a big deal given how so many productions – live and animated – fall through due to creative differences and other extenuating circumstances that could stretch out over a mile in qualms and complaints. 

Pixar is a superb animation studio, no doubt about that. They’ve always had the benefit of not following in Walt Disney’s footsteps: instead of relying on the same musical number format and adaptations of other stories (“distillations,” some might say), Pixar sprinted out with original stories and never depended on Alan Menken broadway sashays (though Randy Newman has been on board for a lot of Pixar films; I’m glad Michael Giacchino and Thomas Newman are also Pixar veterans in lieu of ol’ Randy singing about). And for awhile, besides the Toy Story franchise, Pixar avoided penning sequels that, to us embittered fans, echoed too resiliently of Michael Eisner’s infamous direct-to-video sequel reign and more recently, Dreamwork’s extension of the Shrek franchise (the first film was brilliant, but its successors effectively shut me off from being emotionally engaged with Shrek and Donkey and Fiona again). However, after hearing that Pixar is in production for Cars 2 and Monsters, Inc. 2, and even possibly looking at Finding Nemo 2 and 3 after a original story, Newt, was effectively shut down during production, I worry: is one of my favorite studios becoming too big too fast, and now too established to take more risks like before? 

I ask this because like any large, successful institution, there’s always an increasing pressure to take less risks since the stakes are higher – marketing, investors, employees, management, everything. When Pixar first started out in the little Point Richmond complex, they essentially had nothing to lose: the main focus was to write a great story and make a great movie, period. Fifteen years later and Pixar has essentially become a celebrity studio, ironically in the same vein of Disney animation; there are thousands of fans, and I assume there’s much more bureaucracy to be dealt with when getting a project greenlit. The safest bet is always to start from a established narrative that was successful, as there will always be fans of the original story who want to see another adventure in the same universe fleshed out. 

Maybe I’m worrying too much. Pixar may very well still be in its Golden age of originality, and at this very moment are concocting up a savory dish of films that I’m sure we’ll all love. Regardless, I think it’s important and interesting to consider where they currently are as a studio, and to see whether or not they continue creating films that are universally appealing or begin entering more mature grounds like The Iron Giant, Princess Mononoke or even Akira. Obviously imagining Pixar making a film as dark and adult as Akira is pushing it a bit, but it’s still an interesting gradient to consider – that is, how much more “mature” are they willing to push, and will they push for it without fluff? 

I guess we’ll just have to wait and see. Here’s hoping for some more Pixarian quality, which I’m sure I won’t be disappointed by lack thereof. 

Additional Links/Readings

Wall•E trailer released on 2007 – Shows a nice montage of how the original Pixar Brain Trust met at Hidden City Cafe and brainstormed out all their movies from A Bug’s Life to Wall•E. 

Pixar Canada – a nice article about Pixar’s expansion to Vancouver, Canada. 

Monkey Shines: Meet the Breakout Star of Toy Story 3 – a New York Times interview with a character from Lee Unkrich’s directorial debut (warning: it is awesome)