Awhile ago I wrote a bit on Scott Pilgrim and lamented how it performed poorly during its opening weekend after getting sandwiched by Eat, Pray, Love and The Expendables. A few weeks later and things haven’t looked up for the game-love, internet-meme-awesome film that seems to have been released at the wrong time. Some have theorized that the marketing led to the film’s box office failure, that failed to clearly present Scott Pilgrim as a “fighting film” instead of “Michael Cera gets the girl again, and this time we have gamers and asian stuff like anime and hello kitty.” The idea is that at this point in time, Americans are sick of hipsters taking the big screen and want something less nuanced, less subtle, and less slice-of-life. Chuck out shenanigan slinging Juno and in with Stallones and Rambos!–echoed the box office.
I’m not going to reiterate my disappointment that things turned out the way they did for Scott Pilgrim. Instead, I’m going to talk about a current trend in films I’ve seen of late based off trailers that flash on the telly. These days, it seems like a majority of movies echo of ‘80s macho-nacho burly men killing everything in sight as a form of democratic negotiation, or hot teenage girls in tight clothing getting murdered and hacked to death in devilishly gruesome ways. This isn’t Tarantino paying over-the-top, eclectic stylization, or quiet reminiscences about similar social scenarios like in Adventureland – this is about balls out, The Expendables testosterone, Piranha 3D exploitation backlash from the '70s and '80s, the grindhouse days of cinema.
I started noticing the trend in movies back in spring this year after hearing that The A–Team was getting a release this (past) summer; later, I saw the trailer for the upcoming Machete, which looked amazingly B-movie status despite its A-list cast. Then the list of movies started piling up: A Nightmare on Elm Street remake; MacGruber, a full-length adaptation of the SNL sketch that spoofed MacGyver; The Karate Kid, which I thought was a great remake despite its editing flaws; Jackass 3D, which looks amazingly stupid and awesome; Saw 3D, which means this serial is getting classier by the day; Burlesque, which looks like another case of cliche writing and a music video director not understanding how to create a musical montage; and lastly Tron: Legacy, which I need not say anything further.
So what’s going on? Why does it seem like more and more ads that skitter across the screen are starting to sound like echoes of decades before? Theoretically, the digital generation should be at its peak: Kindles are ousting booksellers, Super Smash Brothers Brawl are tournaments, Facebook is getting a movie tribute, YouTube is what America’s Funniest Home Videos wanted to be but never could, having a cell phone that “only” makes a call is archaic, online classes are at a boom, information is just a Google away – whether or not you think this is fantastic or horrendous doesn’t matter except that right here and now, this digital generation – a product of the internet and video games genesis and evolution – is thriving, and vivaciously so.
So why the '80s? Why does it seem that Hollywood studios are busting out penis-envy flicks that, for a time, we all thought were over after Terminator 2 ended, and most definitely when Schwarzenegger called it quits with Hollywood and started politics in the vein of Reagan. And even with Spielberg’s Indiana Jones 4 or Stallone’s reawakening in 2006 and 2008 with Rocky Balboa and Rambo, respectively, it didn’t seem as overwhelmingly in the public eye as 2010 films like his executive produced The Expendables or the more-than-obvious remakes like The A-Team, The Karate Kid and Tron: Legacy. It’s strange, though, putting these films in context with films that were only released a few years previously: Juno is the top of the list, detailing the snark and snips and shenanigans of a slang-slinging teenager with a sharp attitude and a smart personality; closely following Diablo Cody’s uncannily witty screenplay is The 40-year-old Virgin, which essentially began the slew of buddy bromance comedies like The Hangover and Pineapple Express; biting, honest and surprisingly sympathetic portraits of dysfunctional individuals that stray far from the picture perfect household like in Little Miss Sunshine and Up in the Air; or even surprisingly quiet and beautiful films that say the most in their silence such as Lost in Translation and Wall•E. So I’ll ask this again: what’s going on, and why the '80s?
I commented in the Scott Pilgrim article that perhaps current American economics (the recession, for a starter) have invariably driven Hollywood studios to produce less creative, more box office safe® movies to keep themselves afloat, and considering what has been released this past year I’d say this isn’t too bad of a guess. Now to answer the second question (seriously, why the '80s?), I’ve drawn solely from observation alone, and theorize this: the '80s revival gives people a sense of absolutes in a time of uncertainties.
Let’s look at the characteristics of Stallone’s most famous filmography, which are easy to dissect and boil down into one banally simple appeal: definitive masculinity. Absolute power. I got pecks, I got techs. Popping veins. Bulging biceps. Hulk smash kittens. This is Spartan. Etcetera.
Now, in a time where political and social constructions are even less absolute – post-9/11 sentiment is one of secrecies, conspiracies, torture and corruption, and increasing awareness of the LGBT community makes those who worship traditional gender roles in an uncomfortable position – the subconscious of the American moviegoing public invariably desires the absolutes, a torchlight of ideals and ideas that they can strive towards and emulate. This is a time of uncertainty and instability, and the last thing the average American moviegoer wants is a film that portrays a honest, mirror-like depiction of a life they may be all too familiar with, or a life that is unexciting enough to kick-start them from the slump resultant of life’s stressors. This is a time where more than ever in the public eye, movies are escapism as opposed to artistic merit.
This is the sentiment that doomed Scott Pilgrim in the shadow of The Expendables after numerous movies about (less than) average, scrawny adolescents released prior – Superbad, Garden State, (500) Days of Summer, Forgetting Sarah Marshall, Knocked Up, Kick-Ass, The Last Kiss, I Love You Man, Shallow Hal, Adventureland, Zombieland – inadvertently saturated the market. I’d argue Scott Pilgrim is the best reflection of the digital generation, but that’s irrelevant to what box office numbers reflect: and in this case, they reflect changing, significant tides that are a result of political and social turmoil happening externally. The public doesn’t want any more Michael Cera’s stealing the hot chick that’s out of his league; they want good old fashioned fist-fighting, blood spitting lip splits that a “real man” has to endure if he ever wants to “earn” his woman. Exploitation films like Machete, Jackass 3D, Saw 3D and Piranha 3D relish on the extreme ends of this sentiment, which I can only assume is the geographical equivalent of Siberia.
Marketing is one aspect – I agree that Scott Pilgrim could have been marketed a bit smarter to reach a larger demographic – but beneath the commercializing aspect there are deeper implications as to what is occurring outside of Hollywood and invariably driving studios’ decisions to green light or shelve screenplays and productions. In this case, these implications are that the American public currently relishes in the nostalgia of Reagan-era eighties, with the awesome neon tights and big hair and definitive gender roles. It’s a complete swing from the middle-grounded, level-headed and easy-going mentality to the action-packed, sweat-brimmed and iron-fisted mentality that I hate for numerous reasons.
So to be absolutely banal: viva el Scott Pilgrim, and screw you The Expendables – I’ve had my share of testosterone-filled idiots spewing out crap like entitlement and birth rights and that lot. I’d rather be a Holden Caulfield and a Juno MacGuff than a John Rambo or a Madonna. And if that makes me a nutcase, then that’s just pure and dandy. After all, the Fool was the only with any sense in his head during King Lear’s mental trip, and if I have to get me some double rainbows or pineappling expression to feel right at home, then that’s just fine by me.
*Pardons for the day-late update: I’ve been moving boxes of books and clothing this past week, and only got settled down yesterday. On a plus side, I’ve got the Wii set up nicely, so now Netflix-ing on a whim isn’t as cumbersome as it used to be.